NUVIGIL
ROLE
CONCEPT
DESIGN
EXECUTION
FULL CAMPAIGN LAUNCH
Shift work disorder occurs when you have difficulties adjusting to a work schedule that takes place during a time which most people sleep. When you have shift work disorder, there is a conflict between your body’s circadian rhythms and your work schedule.
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Shift work disorder affects countless individuals, some of whom are responsible for the services and protection we take for granted each day.
CONCEPT SKETCH
FINAL CAMPAIGN IMAGE
CONCEPT SKETCH
FINAL CAMPAIGN IMAGE
CONCEPT SKETCH
FINAL CAMPAIGN IMAGE
The insight.
A deep dive in our patient population revealed a resolve to be admired.
Relentlessly performing their duties under the constant strain of fatigue, selflessly pushing on — this campaign brought those everyday workers to light portraying them not as victims, but celebrated heroes, while simultaneously acknowledging their struggle.
The excessive sleepiness (ES) experience.
Convention attendees were invited to take aim at ES in an informative, fun-filled (and award winning) challenge which tested not only their knowledge of ES, but their ability to function under simulated impairment.
Patient profiles reimagined.
An illustrative treatment was used to assist with educational pieces demonstrating a variety of patients with excessive sleepiness disorder.
