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The search for knowledge.
DIGITAL | INTERACTIVE
PNH (Paroxysmal Nocturnal Hemoglobinuria) is extremely difficult to recognize and is often misdiagnosed. We were asked to create awareness around the condition, its symptoms, and humanize the patient in an engaging way.
ROLE
STRATEGY
CONCEPT
DESIGN
EXECUTION
The insight.
Inspired by the mysterious and unconventional show 'House', we partnered with Alexion to create a "solve the case" interactive educational experience for physicians. Presented with a case file based on real individuals, physicians investigate and make decisions throughout the diagnosis journey while searching for, and recognizing the signs of this elusive condition.
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