TOYOTA | Real talk.
ROLE
STRATEGY
CONCEPT
DESIGN
EXECUTION
WHEELSTAND APP
As the world's second-largest automotive manufacturer in the world, Toyota's cars have reshaped the automotive industry worldwide. As a company, Toyota is always looking forward, using passion and ingenuity to tackle the toughest problems in many areas.
Toyota challenged us with creating a wheelstand experience that would boost auto show user engagement. The overwhelmingly positive results included a significant increase in dealership appointments, brochure requests, and the convention experience being rolled out on a dealership level.
The insight.
Toyota vehicles offer drivers an astounding amount of innovation, research, safety, and features. However, a dive into the audience mindset revealed a reoccurring question: "What does it all mean to me?". With this question driving our strategy, we set out alongside Toyota to translate vehicle data into everyday benefits a consumer could relate to.
The real talk icon.
Always present, the real talk icon introduces an additional layer of feature/benefit overview set in a conversational tone.
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