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PACSUN collaborations
ROLE
CONCEPT
DESIGN
EXECUTION
WEB | MOBILE
PacSun is a leading specialty retailer offering a cross-section of emerging brands and trending fashion through the lens of Los Angeles. Throughout the contemporary, streetwear and active lifestyle markets, they've partnered with the best brands to constantly offer curated collections, rare products and collaborations.
THE INSIGHT
With a product line as diverse as their customer base, a delicate balancing act ensued when creating these individual landing pages — capture the collaborating brand tone, while highlighting the product in a way that undeniably speaks to the PacSun audience.
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